Hearing Aids: Ongoing care and service

My colleagues and I have struggled with a question for some time: “How can we make our potential clients aware of all the lifetime service we provide without turning them off the idea of hearing devices completely?” In other words: “How do we assign value to ‘free lifetime care’ without making the process feel like […]

Acclimation to Hearing Devices

Acclimating to hearing devices can be difficult. In my opinion, it’s the acclimation process in which we find the highest rate of failure of the fitting. Everyone knows somebody who was unable to experience the success they’d hoped for, and gave up on hearing devices. While this may seem like a discouraging message I’m here […]

The Hearing Aid Experience: from the start

You’ve decided to buy your first pair of hearing aids. Congratulations! Let’s take a moment to discuss what you can expect moving forward. The road to better hearing has plenty of obstacles, but with the right guidance you can expect a very fulfilling enhancement to your quality of life. We all arrive at the point […]

Hearing Matters: Auditory Deprivation

There’s an old adage: “If you don’t use it, you lose it.” This is particularly relevant to hearing; specifically the relationship between your ears and your brain. My focus this month is auditory deprivation. Auditory Deprivation is defined as: “a condition that occurs in individuals suffering from hearing loss where their brain loses the ability […]


Hearing matters. Helen Keller once said: “Blindness separates people from things; deafness separates people from people.”  Your hearing matters.  In this monthly column I hope to share with all of you a few things that I have learned from my decade of experience working with the hearing impaired. Each month I will dive into a […]